2/24/2023 0 Comments Sky scanner flights![]() But they also trust their intuition and are dedicated to creativity, culture and craft,” added Andre. “We partnered with Little Big Engine because they have a non-traditional, agile agency model with a databased, measurable approach. Skyscanner’s in-house creative group brought Little Big Engine into their team to work on the project. Travel hacker out.” The video closes with, “Save with one search at .” “Skyscanner searches all your favourite travel sites and billions of prices every day to make sure you get the best deals. 'Skyscanner,' announces a woman, as her nose-ringed face comes into focus. Their face is blurred as a garbled voice intones, “I am interrupting whatever you’re watching to bring you my best travel hacks to find the cheapest flights.” In yet another :15 titled 'Interruption,' the viewer sees a hooded person in a living room huddled behind their laptop in the dark. ![]() These great sendups of the complexities and myths today’s travellers face all cut to a travel-savvy couple sitting on a sofa: “Or you could just use Skyscanner.” Go incognito.” Of course, anybody wanting to seek out adventure would clearly do so…or would they? Then, in 'Conspiracy Theory,' a slightly nervous-looking man suggests most travel sites raise the prices when you return to book a trip, “I’m sure of it.” He tells the would-be traveller to go to great lengths to, “Clear your search history. 'Honey!' shouts our would-be traveller to his off-camera spouse, “Skyscanner’s found a way to bring down the Fortress of Infinite Options!” It’s the best way to make sure you see the cheapest prices all in one place.” ![]() “Skyscanner searches billions of prices every day from all your favourite travel flights. “Or you could just use Skyscanner,” they say. In one film, a man battles the 'Fortress of Infinite Travel Options,' a game in which he rolls dice and dodges obstacles like 'the hidden-fee goblin' and 'price dragon.' He practically turns into a kid as he gleefully points to the 'Cone of Incognito,' and the 'Dome of Rental Car Deals.' And the viewer hears his inner boy’s idea of dinosaurs clashing in battle to find a great deal: 'Ahhhhh!'Ĭut to a travel-savvy couple sitting on a sofa. “We’ve been the OG travel hack for 20 years. ![]() “We wanted to create a full-funnel, highly measurable campaign that brings to life the funny and absurd lengths many of us go to save time and money on our next trip and shows how Skyscanner is the ultimate travel hack,” said Andre Le Masurier, global head of brand and creative at Skyscanner. ![]() The campaign includes a long-form hero film, seven :30s, ten :15s and eight social direct-response efforts, with more creative on the way. The campaign will launch and scale with media through October for a minimum three-month run based on measurable success metrics and KPIs. With inflation, a looming recession, and the complexities of travel planning post-Covid - the timing couldn’t be better. It reminds travellers there’s an easier way to save time and money on their next trip. 'The Ultimate Travel Hack.' The first-ever brand campaign Skyscanner’s 20-year history supported by paid social on YouTube, Instagram and Facebook has launched in Canada and Australia. ![]()
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